Content localization is a vital part of adopting a particular product for a specific market. It includes user-assistance documentation, online content, and help. Content localization involves adapting a product or service for a specific area. The internet has allowed small and large companies to localize their content. Traditionally, only mega-corporations would localize their content while questing for world domination. Currently, many companies, small and large, are looking to localize their content. Subtitles are a perfect tool for content localization. With subtitles, you can translate your content and deliver the translations to audiences as texts below their screens. Below are the primary reasons you should localize your content with subtitles;
It increases your reach
One of the top benefits of content localization with subtitles is increased each. It can open up your whole countries or continents to your content. Localizing your content allows viewers to access your content in their native language. Most people assume that this can only be achieved by providing content in many languages. However, even if you have designed your content specific to a local audience, it will still make a big difference in terms of reach.
It promotes a better viewing experience
Localizing your content with subtitles is also a great tool for improving the viewing experience. This encourages larger audiences by bringing in new people. It also encourages audiences to stay for longer. This is because subtitles do more than translate your content. They also deliver the translation to your audiences in texts at the bottom of their screen. The subtitles make your content more flexible. For instance, audiences can view the content without using sound. Instead of listening to the content or relying on the sound, they can read the contents of the videos. A better viewing experience also encourages audiences to share and recommend your information. This plays a significant role in the growth of your audience.
It helps you create an inclusive brand
Localizing your video content with subtitles can also help you develop an inclusive brand. It gives people the impression that you are putting in more effort to eliminate the linguistic barriers. It also shows that you are working hard towards eliminating the alienation of people who speak different languages. This helps build a positive image for your brand among your audience. Your clients also feel more valued when your brand considers their linguistic differences. This increases enhancement and promotes better responses from clients about your products or services.
It is cost-saving
You can localize your content through dubbing or subtitles. However, subtitles cost 10% of the price of dubbing. Subtitles also offer similar, if not more, benefits. For instance, subtitles ensure that the quality of your video is retained, unline dubbing. Subtitles also offer the added benefits of accessibility. They are accessible for people with hearing impairment, like the deaf and hard-of-hearing. People who are learning a new language would also benefit from subtitles. Therefore, you can reduce your content localization costs without compromising on quality with subtitles.
It increases accessibility
Localizing your content with subtitles also increases its accessibility. For instance, it makes your content more accessible for people with hearing disabilities or individuals exploring new languages. Subtitles are also great for people learning how to read. In a nutshell, subtitles make your content more inclusive. Therefore, it increases its accessibility to a larger audience.
It creates positive impacts on your brand’s SEO
Localizing your content with subtitles can also positively impact your brand’s SEO practices. SEO practices target written content more than videos. Adding subtitles to your video content will help optimize the overall performance of your videos. You can use keywords and phrases in your subtitles to help with SEO optimization. SEO aims to help increase your organic traffic and ensure increased successful conversions. Localized content can also increase the amount of time clients spend on your websites. This helps increase your rankings on top search engines.
Localizing your content with subtitles offers numerous benefits. For instance, it makes your content accessible to more people, connects you with larger audiences, and increases your engagement. This can boost the reputation of your brand and products. Therefore, it would help to hire top-notch subtitling services, like Arabic subtitling services, for your content localization.